Most of the customers McConnell dealt with were housewives, home in the afternoon hours while their husbands were away at work. This inspired McConnell to work with a local pharmacy to create a fragrance that he could give away in small quantities to those who were willing to listen to his book pitch.
There was one problem with this method: customers started taking more interest in the fragrance than they did the books McConnell was selling.
With that in mind, McConnell embraced his fate, ditching the book business to sell perfume. The door-to-door formula for perfume sales was ideal for the time period. McConnell would peddle the line in neighbouring states and small towns, to stuck-at-home clients who had no means of traveling to shops that might carry such products.
McConnell had realized that the best way to market his products to women would be to hire women to sell them. From bringing them economic freedom so they can shape their own future to speaking up and speaking out on issues that matter to our communities, we support the causes that matter most to allow women to lead safe and healthy lives.
We believe that a better world for women is a better world for all. To find out more about how we support women click here. Our team of talented scientists pair beauty with scientific innovation to bring you our pioneering brands and products. We recognise the part we must play in addressing the challenges we all face such as rapid climate change and shifting our business towards circularity and regeneration.
Together, we strive to make a positive impact: reduce our environmental impact, create responsibly sourced products, end animal testing and leave the world better than we found it. To find out more about the work we're doing click here. Together, Natura, Avon, Aesop and The Body Shop form the fourth largest beauty group in the world, with a global family of 40,employees in over countries. Perfect Christmas Gift?
Discover amazing gifts for him, her and the kids. Shop Now. Innovation is Everything Our team of talented scientists pair beauty with scientific innovation to bring you our pioneering brands and products. In , McConnell built the California Perfume Company's first factory in Suffern, New York, which was conveniently located alongside railroad tracks for easy access to ship his products. After his death in , his son took over the family business. The company changed its name to Avon in in honor of Shakespeare's hometown, Stratford-on-Avon.
Avon's direct-marketing system was developed by Mrs. Albee in It was the first of its kind. As Mrs. Albee sold perfumes door-to-door, she recruited a team of saleswomen.
Direct-marketing offered women a chance to work outside the home in an era when they had few opportunities to do so. The company's first catalog appeared in with no illustrations. The first full color catalog was issued in Avon's first product was the Little Dot Perfume Set. By the end of the first year of business, the company had a line of nearly 20 different fragrances.
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