Why does kolaveri di download

Male : Hahahahah Super maama ready Ready 1 2 3 4. Male : Whaa wat a change over maama Ok maama now tune change-u Hmmm mmm kaila glass Only english Hand la glass Glass la scotch Eyes-u full-aa tear-u Empty life-u Girl-u come-u Life reverse gear-u. Male : God i m dying now-u She is happy how-u This song for soup boys-u We dont have choice-u. Males : Why this kolaveri kolaveri kolaveri di Why this kolaveri kolaveri kolaveri di Flop song. Balasubrahmanyam Songs S Janaki Songs.

Lyrics Albums Artists. Other Songs from 3 Moonu Album. Idhazhin Oru Oram Song Lyrics. He recorded a song for the film 3 - a home production, in which he also plays the lead role - only to discover soon after that a disgruntled employee in his office had leaked it on YouTube. It put him and his wife Aishwarya, director of the film - she is also the daughter of the superstar Rajinikanth - in an embarrassing position, since Dhanush had just sold the film's music rights to Sony Music India.

An early, unauthorised release of one of the songs could ruin the commercial prospects of the deal. I was terrified," says Dhanush. There was nothing he could do to get the song off the site. I was at my wits' end. The campaign was carefully designed to avoid sounding like a sales pitch.

Some radio and TV channels got exclusive rights to use the song for two days. Noting the interest, news channels began discussing Kolaveri. By the time minister Sharad Pawar was publicly slapped by a young man on November 24, Kolaveri's meaning had become known and promptly many riposted: 'Why this kolaveri? Latest Must Read Markets. Economy Corporate Markets. Infra Pharma Real Estate. Stocks Auto World. Education Jobs Lifestyle. For reprint rights: Syndications Today. Whatever the medium, the content has to be such.

The TV commercials that get everyone talking, are they not 'viral'? Anything can go viral, even an e-mailer. The idea is the key. Virals are not born, they are made. The idea has to grab you. One of our very successful virals has been Adultdost for Tata Sky an e-mailer.

The three main qualities needed to go viral are: 1. The Content: The idea and the execution are critical. At times, something unexpected too has the potential to spread. Kolaveri, incidentally, was one such piece of content, completely unexpected but it still connected.

The Impetus: It is provided either via advertising or by piggybacking on a popular social media person's feed.