Who is using infographics

An infographic uses visual elements such as charts and images to graphically represent the most important data in a concise and eye-catching way. Interested in sprucing up some of your best content? Consider these five benefits to using infographics in content marketing , or reference this example to help you get started. In a sea of content, well-made infographics are eye-catching. Also, posting your visual content to a social media platform, like Facebook or LinkedIn, enables others to share with their friends.

Always try your best to create an exceptionally appealing infographic — you never know who may admire your work and share it! To increase brand awareness through an infographic, be sure to consistently incorporate your logo and overall brand into the design.

A well-branded infographic will create a memorable image of your brand for your audience, boosting brand awareness. This approach works well with audiences who use mobile devices and otherwise have little time to read. SMEPA is a rural electrical power provider comprised of 12 electric cooperatives that provide power to more than , homes and businesses from the Delta to the Coast.

Despite a year history of being a reliable provider of electricity, SMEPA management recognized that many of its members and customers did not fully understand how it operates. As part of a comprehensive communications effort, an infographic was developed to convey information in an interesting and easily understood visual.

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